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The Challenge
For a fashion professional, lover and devotee, it is difficult to find and access all the information in existing fashion media. Online information is scattered over a variety of sources and offline media is even more inaccessible. To make matters worse; It’s almost impossible and, incredibly expensive to receive foreign magazines at home. Fashion lovers worldwide ask themselves: ”Why is it so difficult to access everything fashion in one place?” A strange question considering the magazine media market for women’s interest accounts for a total of 145 billion Dollars in annual revenue.
Product Presentation
Devices
The Solution
Accessible to everyone in the 3 trillion-dollar global fashion industry, whenever and wherever. Our platform will stream the desired content to viewers directly to their mobile phone, tablet, computer, or any internet-enabled device like a smart TV.
With an estimation of 2,987 international monthly and quarterly fashion magazines, 62 fashion series, 1,431 fashion inspired movies and documentaries, 96,881 fashion books, 1,470,000 catwalks, and 3200 pattern books, and an estimate of women’s interest’s holding 47 percent of the global print and media market We know there is enough content to fill our library. Not only are we working out deals to add and monetize content to our library, we work on preserving this heritage as well.countless
The Opportunity
The global fashion market accounts for 2 percent of the worlds Gross Domestic Product. The publishing market is 308 billion annually (TAM), women’s interest accounts for 47% of this market. This is fashion has the seized the opportunity to penetrate these markets. On our adventure, we already managed to get the interest from the worlds major publishers like Marie Claire group, Mondadori, Lagardere and managed to close some license deals for their content.
This STO helps to accelerate this process and brings This Is Fashion to market. This fundraiser is special, instead of aiming at the major banks. This Is Fashion believes everybody should be able to invest in the future of fashion media. Institutional investors and the This Is Fashion clientele they dubbed the “#FashionHeroes” alike! This while offering all the protections and legal rights that a normal IPO offers.
Consumer Responses
Unlike any ICO ever before!
This is fashion will do an ETO, but what makes this form of ICO different from all other offers out there, why is it impossible to compare our strategy to a normal ICO?
Investor Protection
Because our TIFstock represent tokenized shares in our company and a lot of hard work with our team of lawyers, TIFstock offers the same investor protection and rights as regular corporate stock.
Voting and Dividend
The DAPP provided by http://liqwith.io gives our investors the capabilities to vote and recieve dividend, either in euros or in Ethereum. It also enables them to trade with each other.
Publicly Tradeable
This Is Fashion is working to list her stock on multiple exchanges. Our aim is to make your stock publicly tradeable as soon as possible. We aim to make investor on and off-boarding as easy as possible.
Key Figures ETO
€10M
This Is Fashion her technology, deals, and IP are valuated at 10M euro. Leaving enough room the acquisition of rapid growth capital.
12M
The TIF Holding is divided into 12 million shares. Every share including the founders part will be tokenized. All technology will be held here.
€0.83
The official price for a TIF holding share. Only during our PRE-ETO (ICO) rounds will they be sold with a discount.
20%
Only during our PRE-ETO (ICO), until Friday the 6th, we offer a 20% discount for the first batch of tokens. Get your TIFstock now!
€500K
The soft-cap for this ETO. with 500K we will be able to launch our product and bring TIFstock to a regulated public exchange.
€1M
The hardcap for this tokensale. This ensures we have enough room to build value. This ensures we can reach a higher valuation in our next capital run.
ETO in 3 steps
The road to funding and public trading and liquid stock.
PRE-ETO / ICO
Raising some funds to do the legal footwork necessarily for our ETO. Some fund will also be used to drive the This Is Fashion product pre-sales and marketing campaigns.
ETO / ICO
Raising an additional 900K to launch the This Is Fashion app within English speaking Europe and America, acquire more content, and launch our DAPP for our investors.
Public trade
Bringing the TIFstock Token to multiple regulated and licensed exchanges so our investors can start trading our stock token. Or HODL for dividends!
ETO Advisors
Ruud de Kleijn
Legal and Regulation
Rob Verheul
Co Founder Liqwith.io
Herman Vissia PHD.
Crypto Technology
Business Advisors
Bert Heijtink
Security Advisor
Chris Llewellyn
CEO - Print Guru
TIF Leadership
Sander Kooger
Founder - CEO
Juliet Broersen
Communication Director
Ina Simic MSC
CTO
Timeline
Idea to Prototype
February 3, 2016
From an idea that sparked, to a viable business concept. A lot needed to be researched, built and tested on our future users. After seeing the potential our founder decided to commit fulltime without pay.
Created Pitch Video
May 30, 2017
Shooting of our product pitch and Kickstarter campaigns using the app designs we built. We are very proud of the results!
Team and Advisors
October 31, 2017
Recruited the This Is Fashion team, and the industry advisors necessarily to launch this project.
Team
Pitch: Digital Innovator Summit
March 22, 2018
Presented to the international committee at the DIS; The annual event organized by the Federation of International Print Publishers. Attended by major players like Hearst, Conde Nast, Marei Claire group, Time inc, Meredith and many more. resulting in industry traction and the onboarding of Chris Llewelynn FIPP’s old CEO.
Locked First Deal
May 31, 2018
Marie Claires CEO Agreed to a collaboration with This Is Fashion opening the doors to all global Marie Claire content.
Pre ICO
June 11, 2018
Start Fundraiser with €500K soft and €1mln hard cap. Goal; to make This Is Fashion the first Equity backed ICO that complies with Dutch regulations.
ICO Kickoff
August 1, 2018
Kikc off our public ICO! Selling shares and gaining traction in Product and business development!
Kickoff Sales Paris Fashion Week
September 24, 2018
The TIF team will kick off product sales during Paris Fashion Week. Our mission is to sell as many subscriptions targeted at influencers as possible. When we are funded we will host a press event and cocktail party to bind the initial influencers and press to our brand.
List TIFstock
March 1, 2019
Making our stock publicly tradeable via international regulated and certified crypto exchanges. We are currently already in meetings with several exchanges although we are not at the stadium yet where are feel comfortable naming them.