For a fashion professional, lover and devotee, it is difficult to find and access all the information in existing fashion media. Online information is scattered over a variety of sources and offline media is even more inaccessible. To make matters worse; It’s almost impossible and, incredibly expensive to receive foreign magazines at home. Fashion lovers worldwide ask themselves: ”Why is it so diﬃcult to access everything fashion in one place?” A strange question considering the magazine media market for women’s interest accounts for a total of 145 billion Dollars in annual revenue.
Accessible to everyone in the 3 trillion-dollar global fashion industry, whenever and wherever. Our platform will stream the desired content to viewers directly to their mobile phone, tablet, computer, or any internet-enabled device like a smart TV.
With an estimation of 2,987 international monthly and quarterly fashion magazines, 62 fashion series, 1,431 fashion inspired movies and documentaries, 96,881 fashion books, 1,470,000 catwalks, and 3200 pattern books, and an estimate of women’s interest’s holding 47 percent of the global print and media market We know there is enough content to fill our library. Not only are we working out deals to add and monetize content to our library, we work on preserving this heritage as well.countless
The global fashion market accounts for 2 percent of the worlds Gross Domestic Product. The publishing market is 308 billion annually (TAM), women’s interest accounts for 47% of this market. This is fashion has the seized the opportunity to penetrate these markets. On our adventure, we already managed to get the interest from the worlds major publishers like Marie Claire group, Mondadori, Lagardere and managed to close some license deals for their content.
This STO helps to accelerate this process and brings This Is Fashion to market. This fundraiser is special, instead of aiming at the major banks. This Is Fashion believes everybody should be able to invest in the future of fashion media. Institutional investors and the This Is Fashion clientele they dubbed the “#FashionHeroes” alike! This while offering all the protections and legal rights that a normal IPO offers.
Ruud de Kleijn
Legal and Regulation
Co Founder Liqwith.io
Herman Vissia PHD.
CEO - Print Guru
Ina Simic MSC
Idea to Prototype
February 3, 2016
From an idea that sparked, to a viable business concept. A lot needed to be researched, built and tested on our future users. After seeing the potential our founder decided to commit fulltime without pay.
Created Pitch Video
May 30, 2017
Shooting of our product pitch and Kickstarter campaigns using the app designs we built. We are very proud of the results!
Team and Advisors
October 31, 2017
Recruited the This Is Fashion team, and the industry advisors necessarily to launch this project.
Pitch: Digital Innovator Summit
March 22, 2018
Presented to the international committee at the DIS; The annual event organized by the Federation of International Print Publishers. Attended by major players like Hearst, Conde Nast, Marei Claire group, Time inc, Meredith and many more. resulting in industry traction and the onboarding of Chris Llewelynn FIPP’s old CEO.
Locked First Deal
May 31, 2018
Marie Claires CEO Agreed to a collaboration with This Is Fashion opening the doors to all global Marie Claire content.
June 11, 2018
Start Fundraiser with €500K soft and €1mln hard cap. Goal; to make This Is Fashion the first Equity backed ICO that complies with Dutch regulations.
August 1, 2018
Kikc off our public ICO! Selling shares and gaining traction in Product and business development!
Kickoff Sales Paris Fashion Week
September 24, 2018
The TIF team will kick off product sales during Paris Fashion Week. Our mission is to sell as many subscriptions targeted at influencers as possible. When we are funded we will host a press event and cocktail party to bind the initial influencers and press to our brand.
March 1, 2019
Making our stock publicly tradeable via international regulated and certified crypto exchanges. We are currently already in meetings with several exchanges although we are not at the stadium yet where are feel comfortable naming them.